Hi, I am a graphic designer helping businesses on the south shore of Montréal stand out with professional logos, marketing materials, and custom websites that work seamlessly together.
5 * * * * * Google Business
Let’s Talk : 438-523-6737
Your brand is more than a logo—it’s the first impression people have of your business. I help companies develop professional logos and brand identities that are memorable, consistent, and designed to connect with the right audience.
Strong branding builds trust, credibility, and recognition. When your logo, colors, and messaging align, your business looks professional and leaves a lasting impact.
Every logo I design is unique to your business. I take the time to understand your vision, industry, and goals so the final design reflects your identity while standing out from competitors.
Beyond the logo, I create complete brand packages that include color palettes, font pairings, and brand guidelines—ensuring every detail is consistent across print and web.
Whether you’re a startup looking to launch strong, or an established business ready for a refresh, I provide branding solutions that match your stage and ambitions.
Ready to build a brand identity that lasts?
Need custom print design that leaves a lasting impression?
High-quality print materials still make one of the strongest impressions in business. From business cards to brochures and posters, I design print marketing that’s polished, professional, and consistent with your brand.
Business Cards That Stand Out
Your business card should be more than just contact details—it should represent your brand. I design cards that are eye-catching, memorable, and tailored to your business style.
Flyers, Brochures & Posters
Whether you’re promoting an event, product, or service, print pieces are powerful tools. I create flyers, brochures, and posters that communicate clearly and attract attention.
Vehicle Lettering & Large Format Printing
Make a bold statement with vehicle lettering, banners, and large-format prints. These designs ensure your business is visible everywhere you go.
DIY templates often fall short. With a professional designer, you get attention to detail, print-ready files, and a cohesive look that strengthens your brand presence
Your website is your digital storefront. I design custom, responsive websites for businesses that not only look great but also work seamlessly across devices—helping you attract clients and grow your brand online.
Custom Web Design
I don’t believe in one-size-fits-all templates. Each website is designed around your brand identity, goals, and audience, ensuring a unique and professional online presence.
Over 5 years of experience in graphic and web design
One-stop shop: branding, print, and websites in one place
Personalized approach tailored to your business goals
Friendly, reliable, and detail-oriented service
Certified in Publication & Web design
Competitive prices.
Phone: [ 438-523-6737 ]
Email: [ soniacotestudio@gmail.com ]
Sunday Closed
Mon-Wed 9:00 AM-6:00 PM
Thurs-Fri 9:00 AM-9:00 PM
Saturday 10:00 AM-4:00 PM
Preparing thoroughly before a branding brief is essential for a successful outcome. Being ready allows you to clearly articulate your desired brand values, mission, and personality, ensuring your vision is effectively communicated. It also helps define your target audience, guiding design choices, messaging, and overall brand strategy. By coming prepared, you enable the designer or agency to create a cohesive, impactful brand identity that resonates with your audience, strengthens recognition, and aligns with your business goals.
When it comes to branding and marketing, design is more than just visuals—it’s strategy. At the heart of design lies color psychology, the study of how different colors influence perception, emotions, and decision-making. The colors you choose for your logo, website, and marketing materials shape how customers feel about your business before they even read a word.
Each color carries both positive and negative associations, and understanding them can help you create a brand identity that inspires trust, communicates your values, and stands out in a competitive market.
Let’s break down the most impactful colors and their effects on branding.
Trust, professionalism, calm, loyalty, reliability. Commonly used by banks, tech companies, and healthcare providers to create a sense of security.
Can feel cold, distant, or overly corporate if used too heavily.
Passion, excitement, urgency, energy, and power. Red is attention-grabbing and effective for calls-to-action or creating emotional impact.
Aggression, danger, or overstimulation. Too much red may cause anxiety.
Growth, health, nature, balance, and sustainability. Perfect for eco-friendly, wellness, and finance brands.
Inexperience, stagnation, or lack of sophistication if not paired well.
Optimism, friendliness, creativity, and warmth. It creates a cheerful, welcoming impression.
Overuse can appear cheap, overwhelming, or even cause visual strain.
Creativity, enthusiasm, confidence, and playfulness. Often used by brands wanting to appear approachable and energetic.
Can feel immature or unserious if not balanced with neutral tones.
Luxury, wisdom, imagination, and spirituality. Favored by premium brands and creative industries.
Can come across as overly indulgent, artificial, or eccentric in excess.
Sophistication, power, authority, and timeless elegance. Works well for luxury and high-end brands.
Can feel heavy, intimidating, or unapproachable if not paired with lighter accents.
Purity, simplicity, clarity, and minimalism. Popular for modern and clean brand identities.
May seem plain, sterile, or lacking personality.
Stability, reliability, warmth, and a connection to nature. Great for artisan, organic, and rustic brands.
Can feel dull, old-fashioned, or overly conservative if not designed carefully.
Balance, neutrality, professionalism, and sophistication. A versatile background color that adds depth.
May feel dull, uninspiring, or lacking energy when overused.
Pink is strongly linked to compassion, care, and nurturing. It also conveys playfulness, romance, and creativity. Light pink often suggests softness and approachability, while hot pink brings energy and bold personality. This makes it popular in fashion, beauty, and lifestyle branding.
Overuse of pink can feel overly sweet, childish, or lacking seriousness. In some industries, it may reinforce stereotypes or limit a brand’s appeal if not balanced with neutral or stronger tones.
Color psychology is more than choosing shades you like—it’s about aligning your brand identity with emotions and values. The right mix of colors can build trust, inspire action, and make your business instantly recognizable.
Pair bold shades like red or orange with grounding neutrals like grey, black, or white for balance. And always consider the feelings you want your customers to associate with your brand.
By using color psychology strategically, you ensure your brand not only looks professional—but resonates emotionally with your audience.
Font psychology studies how typefaces influence perception, emotion, and behavior. Fonts are not just design choices—they communicate trust, creativity, or professionalism before a single word is read. Choosing the right font helps shape brand personality, improve readability, and support SEO through better engagement and user experience.
Psychology:
Serif fonts project tradition, authority, and professionalism. They feel established and trustworthy, often used by brands that value heritage and credibility.
Positive associations: intelligence, reliability, elegance.
Drawbacks: can appear old-fashioned or rigid.
Best for: finance, law, publishing, luxury brands.
SEO Insight: Great readability for long-form content, keeping users on page longer.
Psychology:
Slab serif fonts are a modern twist on traditional serif typefaces, with thick, block-like serifs. They feel bold, powerful, and grounded. Slab serifs combine the trust of classic serifs with the confidence of strong, geometric shapes, making them versatile for both professional and casual branding.
Positive associations: strength, confidence, modern authority.
Drawbacks: can feel heavy, aggressive, or less refined in some contexts.
Best for: sports, technology, automotive, bold modern brands.
SEO Insight: Highly legible in headlines and subheaders, slab serifs help draw attention while maintaining readability for key sections of your site.
Psychology:
Sans-serif fonts are clean and straightforward, symbolizing modernity and honesty. They feel approachable, fresh, and adaptable across industries.
Positive associations: simplicity, innovation, friendliness.
Drawbacks: risk of feeling plain or generic.
Best for: tech companies, startups, lifestyle brands.
SEO Insight: Highly legible across devices, supporting mobile-first ranking factors.
Psychology:
Script fonts mimic handwriting and convey warmth, artistry, or romance. They add personality and flair but must be used selectively.
Positive associations: elegance, playfulness, creativity.
Drawbacks: poor readability in long text, risk of looking unprofessional.
Best for: beauty, events, boutiques, creative projects.
SEO Insight: Best for accents or headers—too much can harm readability and SEO.
Psychology:
Display fonts are bold and decorative, designed to make a statement. They instantly communicate energy, creativity, and uniqueness.
Positive associations: confidence, memorability, originality.
Drawbacks: overwhelming if overused, unsuitable for body text.
Best for: logos, headlines, advertising, creative industries.
SEO Insight: Works well for grabbing attention in headers, but should be paired with simple body fonts.
Fonts influence both user behavior and search engine performance:
Clear fonts improve readability, lowering bounce rates.
Consistent typography strengthens brand identity and trust.
Mobile-friendly fonts enhance user experience on all devices.
Engaging, easy-to-read design increases time on page, boosting SEO rankings.
By aligning font psychology with your brand strategy, you not only connect emotionally with your audience but also give your site a measurable SEO advantage